Nokia are smart people. They make great phones and it seem their marketing department is just as sharp.

Nokia have been sending around a  'hacker box' to key voices in the mobile community. It is quite obviously a buzz generating gimmick for the N900 and they have nailed it! The buzz is huge on Twitter and its getting coverage on some of the top blogs and websites in the tech space.

How did they get it so right?

• It's all about the unboxing. Nokia have realised that when a new tech product comes on the market, people love to do unboxing videos and they went to great lengths to make it one of the best unboxing experiences to date.

• Spare no expense. That hacking box must have cost a fortune to a) make and b) ship because of the size and weight! It shows that they really value the opinions of the people that got one.

• Increase the N900's percieved value. Only an item of high value and much importance would demand such high quality promotion and effort. It is and it does
  

• Target the right people. They know that the N900 is going to taken up more by tech minded people than general consumers so they have targeted voices in that space like Techcrunch, Engadget the Nokia fan blogs and of course www.unboxings.com. Their video on Youtube here.

• Add smoke to seal the deal!
  

Nokia really went all out on this campaign and didn't spare# any expense thus ensuring a great viral response. Was your last campaign the highest stanard it could be?